Being an innovator means taking risks. Saying yes. Being unpredictable. Being carefree. Being stupid.

No-one worth caring about will remember you for your creative failures. But one major success and you’re a hit.

The lesson? Fail big and fail often. Put your work out into the world and move on to the next thing.

The secret? Be smart by being stupid. Then sit back and see what happens.


Thanks to the good folks at Diesel for the video.