It’s not enough just to create great work. You have to get it out there. When this means impressing the right people with your demos, you owe it to yourself to create only the best.

Sure. Some great songs come in a flash of inspiration, just like that. But most don’t. They’re written, then rewritten, then rewritten, then rewritten again.

Seth Godin is one of the US’s smartest entrepreneurs. While as writers we’re here first and foremost to make art, there’s a lot we can learn about entrepreneurial spirit. In this video Godin explains why anyone trying to be innovative ought to get comfortable with failure.

It’s much better to write the songs that interest you than the songs the Internet told you to. But sometimes an Internet listicle can help you find great new songs to create.

Verse-Chorus form is the bread and butter of songwriting structure: dependable, popular and versatile. Here’s how it does what it does.