Let’s just get straight to it: there’s no room for safe any more. Safe is guaranteed boring. Safe is guaranteed mediocrity. Safe is a guaranteed ticket to nowhere exciting. Economy, of course. The appeal with safe is that it’s easy. It’s easier not to take risks. It’s...
Being an innovator means taking risks. Saying yes. Being unpredictable. Being carefree. Being stupid. No-one worth caring about will remember you for your creative failures. But one major success and you’re a hit. The lesson? Fail big and fail often. Put your...
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